How to build your market to its maximum potential, comprising single or integrated modules of:

·        How to write a Marketing Plan (The Master Plan). Strategies are about decisive advantages and winning; planning is about routine actions. The importance of each and their relationship.

·        How to plan and execute market and sales research studies.

·        How to analyse future trends and assess competitive threats.

·        How to plan and deliver superior customer care and effective customer service programmes (which will meet and exceed ISO9000/2000 requirements).

·        Loyalty Programmes. Long-term loyalty and profitability go hand in hand and how to make this happen for your organisation.

·        Ensuring Quality Control and Quality Assurance throughout your marketing activities.

·        Your image and your reputation, the most powerful tools in your armoury, how to use these as a front line weapons to beat the competition.

·        Communicating For Results - a review of proven methods and techniques.

·        The Profit Builder Workshop, how to raise your profits by 5%-20% in the next 12 months without spending any more money or working any harder.